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The economics move when the decision moves

Featured in Inspired Business Media

Inspired Business Media announced Xavier Vallée as a masterclass speaker at the CIO Inspired Summit UK North, at The Mere in Cheshire on 30 September 2026.

The session, “The Economics Move When the Decision Moves: A Practitioner’s Playbook for AI That Reaches the P&L”, starts from a gap most leadership teams will recognise. Everyone has an AI strategy. Far fewer can show what it has done to the P&L.

Xavier draws on leading Tour Partner Group’s three-year digital and AI transformation, which he is building as well as directing, and on 25 years of commercial leadership: P&L ownership at Parkdean Resorts, EBITDA growth at STA Travel, and digital transformation at RAC and Avis Budget EMEA.

The argument is the one that runs through this site. The returns come from automating the decisions inside a workflow, not from making the workflow faster.

See the summit programme.

Originally published by Inspired Business Media (opens in a new tab)

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