Illustrative case study
Growth without headcount
How a freight forwarder turned its experts' judgement into a system, and what it did to the P&L, the balance sheet and the equity story.
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Writing on decision-centric AI
Writing on where AI value actually sits, and why so much of it never reaches the accounts.
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Five pillars for getting AI into the P&L
Value, design, foundations, people, control. Most programmes only work on the technology, and those are the ones that stall.
Read the articleEvery value creation plan now has an AI line
Operating leverage, proprietary IP, a moat, bankable proof in the P&L. What each one takes, from doing it inside the business.
Read the articleYour CFO is asking where the return on AI is
Automate the workflow and you get 5% to 20%. Automate the decisions inside it and the economics move.
Read the articleThe fourth wave of transformation
Each wave reached one level deeper into the work. Reasoning is the last level.
Read the articleThe watermark doesn’t know who wrote it
Article 50 exempts work under human editorial control. A blanket watermark flattens the distinction the law was careful to draw.
Read the articleThe economics move when the decision moves
A practitioner’s playbook for AI that reaches the P&L. Masterclass, 30 September 2026.
Featured in Inspired Business MediaThe problem was never the agents
An agent is a decision engine. We were just pointing it at tasks instead of decisions.
The EU AI Act just moved
It’s breathing room, not a reprieve. What to do with the eighteen months.
Read the articleThe one paragraph most people skim past
Workflows are scaffolding around decisions. Redesign the scaffolding and you get a tidier process; automate the decision and the economics move.
Read the articleTwenty-nine countries just signed a different rulebook
A China-based AI governance body, without the US, UK, Germany or France. Two regulatory worlds forming, not one.
Read the article230.7 seconds
What decision automation actually looks like when you build it, not diagram it.
Cheaper intelligence isn’t created value
Falling model prices remove the last excuse for not building; they don’t write the business case.
Read the articleWhy AI initiatives fail to deliver returns
The interview: connecting AI investment to revenue rather than to adoption speed.
Featured in Value Creation for Private EquityInteresting isn’t investable
Why your Copilot rollout won’t move EBITDA, and the handful of levers that do.
Read the articleIt’s about decisions, not workflows
Get the decisions right and the workflow redesigns itself. Miss them, and you’ve drawn a very neat diagram of nothing.
Read the articleWhere the value actually sits
Roll out the tool and you get a faster version of the same process. The economics only move when the decision does.
Read the articleOperationalising the prototype
The gap between a working demo and a system that decides at scale is where 95% of AI programmes stall.
Read the articleFoundations, leadership, and what stalls a pilot
From the CIO Inspired Summit in Manchester: why technology-first pilots run out of road.
Read the articleA decision is an architecture
Five layers sit behind a decision a person makes in a second: data, context, logic, confidence, escalation.
Read the articleUser stories don’t work for AI
Agile, design thinking, MVPs. The digital playbook breaks here. What the team needs is a decision specification.
Read the articleFrom two hours to two minutes
What decision-centric design looks like once it is built rather than diagrammed.
Read the articleSpeed is a vanity metric without a baseline
If you never measured what the decision cost before, you do not have an ROI story. You have an anecdote.
Read the articleWhy the Operating Partner + AI Engineer Pairing Fails
Two capable people, no shared language for where the value actually sits.
Read the articleThe models keep improving. The value doesn’t follow.
The constraint is not intelligence. It is the feedback loops and reward signals almost nobody has wired in.
Read the articleThe most significant UK data law in years
The Data Use and Access Act opens Smart Data schemes. Access to data, not technology, is what holds the mid-market back.
Read the articleDecision Logic Is a Bigger Competitive Moat Than Data
Everyone is guarding the data. The durable advantage is in how you decide with it.
Read the articleIt’s Not an AI Bubble. It’s an Execution Crisis
The models work. The programmes around them don’t.
Read the articleThe Orchestration Imperative: Escaping AI Pilot Purgatory
Why pilots stall at the hand-off, and what has to own the decision instead.
Read the articleFind the value that actually reaches the P&L.
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