It’s Not an AI Bubble. It’s an Execution Crisis
Xavier Vallée, Founder, Sapionic
95% of product launches fail, and yet I see no one talking about a “product bubble.”!!
So why are we panicking about an “AI bubble” when MIT reports 95% of AI projects don’t deliver ROI?
Is it the same 95% who failed their digital transformations?
The 5% that succeed focus on one specific workflow problem and execute professionally. They automate back-office processes, eliminate outsourcing costs, buy proven tools instead of building internally.
The 95% that fail? They launch Copilot and expect ROI from AI. That’s like launching Outlook and expecting ROI from digital transformation.
Successful AI is workflow transformation, not software deployment. It requires the same discipline as any major operational change: process analysis, vendor selection, change management, and measurement.
Failed implementations treat AI as technology magic. They skip the hard work of understanding which workflows actually need automation.
This isn’t an AI bubble. It’s an execution crisis.
The same companies that botched their cloud migrations, failed their ERP implementations, and abandoned their digital transformation initiatives are now wondering why ChatGPT isn’t delivering EBITDA uplift.
Professional AI implementation means:
- Target one high-value workflow
- Partner with proven specialists
- Measure business outcomes, not tech metrics
- Lead change management from day one
At Vecaris we’ve seen this pattern repeatedly. The organizations that succeed, like Tour Partner Group where I’m leading the Tech and AI agendas, treat AI as serious business transformation. The ones that fail treat it as a software purchase.